What is left to be done
Sunday, 30 November 2014
30/11/2014 - what is left to be done
Our Form of communication
We made a group chat on Whatsapp which is what we used to stay in touch with each other. In the group we talked about how we would travel to our locations. During the pitch planning we talked about what we should say and what our blog posts should contain. We also kept in touch with each other all throughout production and editing
Friday, 28 November 2014
Editing
Editing the first rough cut of the music video
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| editing the first rough cut where we had a studio scene |
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| we had way to many shots as we went out to film many times it was only later that we realised that we have plenty of good shots that we were ignoring |
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| the editing of the new shots we decided that we didnt want a studio scene as it looks to static and does not match the theme of the rest of the locations so we changed it to a tunnel scene in the hear of east london. Bow. |
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| the last shots are of the artist not singing |
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| these are the shots that we are removing |
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| this cetain shjot needs to be 'flopped' as it is upside down and it can confuse the audience |
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| i will be slowing down the speed in some shots |
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| some more editing |
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| more editing |
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| more editing |
Wednesday, 26 November 2014
Tuesday, 25 November 2014
Monday, 24 November 2014
Rough Cut Feedback
Feedback From Our Target Audience
After looking at our video our audience said the liked the different shot types as we had mid shots and 360 shots. The shot they liked the most was the Dutch tilt as the artist performance was on point as the emotion was conveyed.
The jump cuts were very effective and the artist performance was very good.
The scene that was enjoyed by everyone was the scene at Granary Square as during the pitch everyone thought that it would be difficult to show the lights at the fountain during the evening. However we were able to shot the scene and the lighting was very clear.
Improvements
In our video some of the scenes the mise en scene is different in terms of the artists hairstyle as there is a mix of some scenes with curly hair and others with straight hair.
More close ups are needed.
The lip sync was slightly off and use smooth cam to smooth out the shots as some of the shots are shaky and unclear.
There are some shots were the camera is shaking which needs to be cut out before the shake in the final video.
How Goodwins Theory Fits Our Music Video
Goodwins theory consists of three types of relations between songs and videos:
-Illustration: where the story tells the story of the lyric.
-Amplification:when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning.
-Disjuncture: this is where there is little connection between the lyric and video or where the video contradicts the lyric.
In our video we have amplification this is shown through a dutch tilt the artist on screen is seen clenching her fist and her eyes are closed this shows the emotion which goes with the lyric as she sings about needing her boyfriend.
We also have disjuncture at the end of the video when the chorus is playing the second time the artist is seen walking aimlessly around the road, here she doesn't sing the lyrics.
-Illustration: where the story tells the story of the lyric.
-Amplification:when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning.
-Disjuncture: this is where there is little connection between the lyric and video or where the video contradicts the lyric.
In our video we have amplification this is shown through a dutch tilt the artist on screen is seen clenching her fist and her eyes are closed this shows the emotion which goes with the lyric as she sings about needing her boyfriend.
We also have disjuncture at the end of the video when the chorus is playing the second time the artist is seen walking aimlessly around the road, here she doesn't sing the lyrics.
Saturday, 22 November 2014
Monday, 17 November 2014
Filming-Tunnel Scene
Filming-Tunnel Scene
During editing we realised that some of our shots the camera was very static, the main shots that were very static were the chorus and bedroom scenes so we decided to day we would film the chorus scene today.
When we looked at the shots of the chorus scene not only was the camera static but as we filmed in a studio it was very tight space which did not help as we need space so we could use tracking shots to show the items which the artist would be throwing onto the floor.
So we decided on a new location which was a tunnel in Bow Church, here we were able to film as it was an ideal spot as it was very isolated which went with the theme of the song. We made sure to more the camera at all times and followed Carol Vernallis theory of having close ups and slow motion in the shots. Using the tunnel as one of our location was very important as there was wide space and it was great for using tracking shots and close ups.
During editing we realised that some of our shots the camera was very static, the main shots that were very static were the chorus and bedroom scenes so we decided to day we would film the chorus scene today.
When we looked at the shots of the chorus scene not only was the camera static but as we filmed in a studio it was very tight space which did not help as we need space so we could use tracking shots to show the items which the artist would be throwing onto the floor.
So we decided on a new location which was a tunnel in Bow Church, here we were able to film as it was an ideal spot as it was very isolated which went with the theme of the song. We made sure to more the camera at all times and followed Carol Vernallis theory of having close ups and slow motion in the shots. Using the tunnel as one of our location was very important as there was wide space and it was great for using tracking shots and close ups.
Saturday, 15 November 2014
Tuesday, 11 November 2014
Monday, 10 November 2014
Saturday, 8 November 2014
Thursday, 6 November 2014
Tuesday, 4 November 2014
PLANNING: Analysis of Digipak/CD
Synergy
Throughout the video our artist Shardonnay will be wearing black and white which matches the digipak. The font is also black with matches the colour theme of black and white. We also will be using a dark filter over the cover which also part of the synergy.
Monday, 3 November 2014
Editing- Day 1
Editing- Day 1
In todays lesson we started the editing process. we first imported all of our footage from the memory cards onto our hard drive. To make it easy for use we then went through each clip and chose which ones we thought were best so when it came to editing we would not be wasting time looking through each footage. We used Final Cut Pro to edited our video. By the end of the lesson we managed place in all the base tracks with the original song and mark in all the beats which we hoped to achieve by the end of the lesson. However all though we have started editing we still have editing to do such as choosing the order of scenes and adding in slow motion and transitions. We also need to re shot the chorus scene as the was no camera movement and the footage was very static. We hope to film the chorus by the end of next lesson.
In todays lesson we started the editing process. we first imported all of our footage from the memory cards onto our hard drive. To make it easy for use we then went through each clip and chose which ones we thought were best so when it came to editing we would not be wasting time looking through each footage. We used Final Cut Pro to edited our video. By the end of the lesson we managed place in all the base tracks with the original song and mark in all the beats which we hoped to achieve by the end of the lesson. However all though we have started editing we still have editing to do such as choosing the order of scenes and adding in slow motion and transitions. We also need to re shot the chorus scene as the was no camera movement and the footage was very static. We hope to film the chorus by the end of next lesson.
Sunday, 2 November 2014
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