Analysis of brand identities in cross media products

Name of Artist: Alesha Dixon

Album Cover Name: The Alesha Show

 

Key Features Highlighted

• It's like a performance theme...
• With red curtains and gold accents
• Alesha is wearing a hat
• The bright lights are on her
• She is posing as if she is about to perform
• The font is white and this stands out 

Music Video Single: The Boy Does Nothing

Key Features Highlighted

•  In the video she is dancing on stage
• There are a lot people in the video
• The colour scheme is similar to the album cover and single cover
• The camera is mostly on her in the video 

Brand Identity
Brand identity is created by Alesha performing throughout her music video and it looks like shes about to move on her album cover also. The colour scheme is key because actual stage shows have gold and red colour schemes like she does on her album cover and in the  music video. The album is called The Alesha Show because she is telling a story that us very emotive through all her songs on the album and this can attract attention from a female audience.