Evaluation from Pitch Feedback

Evaluation from Pitch Feedback

On Thursdays lesson our group was the last group to present our pitch to the class. The pitch went well for us as the class said they were very clear on what music video we were going to be filming and the synergy was was very clear on having a black and white colour theme which will be shown through the costumes worn in the music video and through the ancillary and digipak. 

However, looking back at our audience feedback sheet we had questions such as 'How will you film your artist singing in Granary Square where there is so much lighting?' Well we went to visit the location before we filmed and came to the conclusion that we would start filming as soon as the lights come on as it is not that dark and the lights can be seen as well as the artist singing. We also decided to take extra lights when we are filming so the artist has extra light on them so she can be seen clearly in the video. 
We also had the questions such as 'Who is our target audience?' We all had very different answers to who our target audience is in our pitch so we then came to a conclusion that are target audience was 17-30. We thought this was suitable as people in this age range have been or know what it is like to be in  a relationship or have been through a heartbreak. 
Our other question was 'How will we be filming in the Cable Cars?' and 'Do we have permission to film?' As the Cable Cars are very slow it will not be a problem when filming and as far as do we have permission we looked on the website on the Emirates Air Line and there was no restriction that we cannot film. 

Overall, my group and I were very happy on the feedback received and the questions asked regarding our pitch and the music video we had chosen.