Cross Media Products and Synergy

Cross Media and Synergy

In todays lesson we looked at two different music artists and how cross media and synergy are used to advertise their music video and album. In pairs me and my partner first looked at 'Wretch 32'-Black and White and 'Labrinth'- Electronic Earth.

In Wretch 32 the font used is associated with Wretch as he uses that same font in his other albums. The colour scheme is black and white this is shown also in the music single 'Don't Go.' The colour theme is also continued in a Magazine advertisement.  In the main video the colour theme is also shown as the extras are seen wearing black and white clothing. This shows that the cross media of the album cover and music video all link together.

  

The other artist we looked at was Labrinth-'Electronic Earth. The font used is associated with Labrinth as he uses this font in his other albums. The key feature on this album was the colour theme was black and blue as well has red and orange. Another feature we find which is associated with him is he wears sunglasses this prop is also associated with Labrinth. In the album Electronic Earth the single is 'Let the sun shine' the colours shown in the album cover are also shown in the music video with the electric blue/green/ black and the the bright red/orange/yellow.

 
                     

 We then went off individually and looked at other artist who have synergy such as One Direction on their album Take Me Home the font used for the album is associated with all One Directions other albums. The colour theme of the album and music video link together as the boys are seen wearing the same vintage clothing in the cover as well as in the music video. The colour theme also links together with the dark clothing and bright background.