Thursday, 2 October 2014

Analysis on Costume, Setting and Location in Music Videos

Only Girl In The World - Rihanna



The Use of Costume
In the video Rihanna has a range of costume changes, which are like party outfits, some may even say like a princess. The costume matches the the song because she is a young woman expressing her feelings for a man. She is not dressing in a sexual way that would catch more male viewers eyes, but she is most likely dressing in this way to promote this video to a young female audience, who would wear similar clothing. Her hair is also bright red and this is part of the synergy that she has with her album cover and the rest of her songs on the album.

The Use of Setting
the song is called 'only girl in the world', Rihanna is the only person shown in the video. The locations appear to be in some sort of enchanted land. With warm romantic colours such as pink and red. The setting is part of the story indicating that she ids the only girl in the world. The setting reflects her album title which is LOUD as her hair is a bright red.

The Use of Location
Rihanna is the only person at any of the locations used. She is the main character in the video. The locations are very unique and would catch the eye of a female audience as they like the romantic side of love, where they feel like they are the only one  on a guys mind. There is a location where there is hundreds of flowers which is romantic and can symbolise love. Also in the video the skies are very peaceful and calm, which also symbolises a romantic experience. This video was very creative as the location is very secretive and something that people don't see everyday.

Impossible - Shontelle






The Use of Costume
This video is about a narrative where Shontelle leaves her boyfriend because she fell out of love with him. The costume in this is very casual, with the use of tank tops, jeans and cardigans. This can relate to young women, who are in a similar situation to her. When watching the young women would feel comfortable as Shontelle is not revealing much to the audience with clothing and she is dressing the same as other girls would. Her hair is in a slicked back pony tail, which is dark brown, no bright colours as she is really trying to be on the same level as her audience, so that they understand.

The Use of Setting
The setting is very different to Rihannas video as this has more of a urban city setting, which is quite modern. In the video it shows her entering her apartment of flats. No rich lifestyle, with expensive items. This can also relate to the audience watching as it is more realistic, than if she were to be in a mansion. 

The Use of Location
The location is very urban and very similar to many young women who are starting out there independent lives, as she has her own apartment and using her money wisely. One location is in a recording studio with a boy, who is interested in music and there is a scene of where she is in front of a white background singing soulfully and her facial expression is very emotional.






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