Me and Arifa looked at Wretch 32- Black and White and Labrinth - Electronic Earth. The main theme in Wretch 32 album cover, his advert, promo video and his video single is black and white. The key features that we could see across all 4 products was the font it was the same in all of them, the colour scheme. Also in the music video of 'Don't go' there was also the black colour scheme as all the people featured in the video were wearing black and white. Also throughout the video there are scenes of people infront of white wall with black drawings behind them this ties in with black and white theme.
Labrinth
We also looked at Labrinth - Electronic earth. His colour scheme is quite dark but with bursts of bright colours in his sunglasses. Also the font is associated with him as its same for his other albums. Also we found that in his other albums he is always wearing glasses this shows that glasses are associated with him. In the music video is is generally quite dark as in the beginning the light does dark on him but theres a contrast between the dark colour scheme and then the sudden bursts of bright colours and the bright colours come out in the chorus. Also the colours in his glasses are the the bright colours that are in the video as theres a lot red blue and yellow like in the album cover. So overall the features that can be seen across all 4 products which create brand identity are font, glasses, dark colour scheme.
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