The one key visual element which we will be using to link the promotional video with the digipak and advertisement will be the use of colour. We have chosen a black and white colour theme.
The black and white theme will be shown through the costumes in the music video where the artist will be seen wearing mostly black jeans and jackets as well as black and white t-shirts.
For the digipak and advertisement we will have black and white background on the album cover as well as black front for the title of the album and the main image used on the album cover will feature one of the outfits worn in the video for example a the scene where she is in a leather jacket, there will be a close up of her on the cover of her wearing the leather jacket.
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