In Ariana's album 'My Everything' she has a colour theme of black and white and hint of pink. In her other album 'Your's Truly' she has a black and white theme also so this may mean that these colours are associated with her. In her single for the album 'Problem' there is obvious theme of black and white and pink. The clothing worn by Ariana Grande herself and Iggy Azalea and the dancers are all the black white. Also, the key features in the video are the special effects of the black and white swirls and lines and bursts of pink. These features are also shown in the lyric video and the teaser this shows that it is used to create brand identity.
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